Ad revenue from apps is down 50% due to iOS 14 1
According to Facebook research, about 19,000 app developers for iOS will see their advertising income cut in half after Apple releases the latest iOS 14 expected to be available on about 1 billion iPhones by the end of this year.
iOS 14 is equipped with many security features by Apple.
iOS 14 is equipped with a feature by Apple that requires users to agree to grant permission to use IDFA (Identifier for Advertisers) – identifying information for advertisers – on the application.
Facebook – the world’s second largest digital advertiser – operates a widespread advertising network, allowing applications such as mobile games to run ads within.
Apple’s new policy on iOS 14 will paralyze the Audience Network.
`This is not the change we wanted to see, but unfortunately Apple has included it in the iOS 14 update,` a Facebook representative wrote on the company’s blog.
Facebook is working with more than 19,000 developers globally and paying them billions of dollars in 2019. `Apple’s new policy will hurt businesses that have been struggling in the past. Most of them are companies.`
Last month, Facebook CEO Mark Zuckerberg also said that efforts to limit advertising could harm economic growth.
iOS 14 was introduced by Apple at WWDC 2020 in June and is expected to be widely available to users next September.
Previously, those who installed the beta version of this platform discovered many applications reading users’ clipboard data, including popular applications such as TikTok, TikTok, Weibo, Accuweather, PUBG
