`Facebook executives have clearly shown their intention to collect as much data as possible in order to monetize the detailed profiles that users provide. They do not care about user privacy, they just
Apple continues to criticize Facebook on privacy.
Facebook also quickly responded that Apple is `trying to redirect free forms of the Internet to paid applications and services to profit`.
Apple currently applies a number of policies to force companies that depend on advertising like Facebook to share revenue.
Apple is said to have intended to launch App Tracking Transparency earlier this year, but the plan was delayed due to the pandemic.
The upcoming launch of the new tool is Apple’s effort to give iPhone users more control over their data.
Ms. Freund assessed that what Apple is doing is `motivated by financial benefits`, because the company will benefit if developers switch to focusing on paid applications – where Apple earns up to 30% of revenue.
According to Apple’s argument, this type of targeted advertising has only appeared in the past decade but has a great impact on user privacy.
Facebook and other online advertising companies believe that Apple’s move will severely impact their revenue, as users will be `reminded` that they are sharing their data with others.
`Apple is using its ‘noose’ to guard the apps on the App Store,` Zuckerberg said.
In a recent letter, a Facebook spokesperson also asserted that Apple is trying to distract users’ attention from privacy concerns related to Mac software, as well as moves to promote developers.
`Apple is being accused of tracking and collecting personal data of Mac computer users. They are trying to distract people,` said a Facebook representative.