Selling real estate at half price to attract customers 3
VnExpress survey, in the past few weeks, there have been quite a few spontaneous billboards offering land for sale at super cheap prices in the East Saigon area, especially appearing quite thickly on the Long Thanh – Dau Day highway, the section passing through District 9.
Mr. Nien and his wife live in Phuoc Long B ward, district 9. They often pass by this road and called a broker to find out the truth.
Mr. Nien shared that although the couple was surprised because the real price was more than double the asking price, they still wanted to see it and buy it because it was quite cheap.
The land price was offered at 300 million VND but in reality the real value was 650-700 million VND and was out of stock, only more expensive products remained.
Not only is land being offered at half price by brokers to attract customers, even apartments are applying this type of virtual pricing tactic, even the offered price is only one-third or one-quarter of the value.
Specifically, a green apartment project adjacent to District 1, Ho Chi Minh City, was widely offered for sale on social networks with the message `only 380 million VND` but in reality this price is up to billions of dollars.
Having worked in the real estate industry for many years and more than 5 years as an individual townhouse broker in Ho Chi Minh City, Mr. Doan Quoc Duyet said that land lots, townhouses, and apartments are offered for sale at dirt cheap prices.
The asking price of the apartment on social networks on October 22 looks quite cheap at first glance, but this is only a small part of the property value and is a popular tactic to attract customers in Ho Chi Minh City today.
The reason why this type of low-price solicitation tactic is popular is that nowadays, in addition to finding out actual information at the project, customers tend to approach through advertising channels such as signs, official media and social networks.
On the business side, investors accept the tactic of launching virtual prices through traditional and modern advertising channels to target the cheap psychology of consumers.
Mr. Duyet added that there are many projects located close to each other, a distance of 2-5km, that have applied the method of offering surprisingly cheap or unbelievably cheap virtual prices to compete for customers.
The positive side of this trick, according to Mr. Duyet, is to create effective communication, turning the project into a magnet to attract customers thanks to its extremely cheap price.
On the buyer’s side, in addition to being uncomfortable when being advised that real estate prices are expensive and completely different from the advertised media message, this is also an opportunity for customers to compare, explore prices and make positive decisions.
Advice for home buyers in the era of super cheap virtual prices spreading on the market is to read the message carefully to avoid misunderstandings.
