The iPhone 15 launch event took place on the morning of September 13 at Apple Park with more than 400 guests from major press and media agencies around the world, slightly more than last year.
The launch ceremony did not bring many surprises, because most of the new products matched the rumors.
The atmosphere before the start of the Apple iPhone 15 launch event
The upper lobby of the Steve Jobs Theater was filled with guests before the event.
With a duration of about 80 minutes, Apple introduced the Watch Series 9, Watch Ultra 2 watches and four iPhone models 15, 15 Plus, 15 Pro and 15 Pro Max.
The highlight of the event is still the new generation iPhone, with a USB-C port instead of Apple’s proprietary Lightning port.
Although all four phone models use new connection ports, only two Pro versions are capable of high-speed data transmission.
USB-C port on iPhone 15 Pro.
iPhone 15 Pro and Pro Max
This is the first time Apple has used titanium material on the iPhone, after a long time of using aluminum and steel casings.
After 16 years of using the switch to change the sound mode, Apple for the first time switched to the Action button, allowing users to assign tasks and quickly operate.
Both devices are equipped with Apple A17 Pro chip on 3 nm process, with six-core CPU, providing 10% faster CPU performance and 20% faster GPU performance compared to the previous generation.
Photo of the back of the iPhone 15 Pro Max and 15 Pro duo.
At the event, Greg Joswiak, Apple’s Marketing Director, affirmed that the iPhone 15 Pro and 15 Pro Max are the models with the company’s best cameras.
Another special feature is that the two models support 4K ProRes video recording and direct storage to an external memory device via a suitable USB-C connection.
iPhone 15 Pro has memory options from 128 GB to 1 TB, starting at 999 USD, while the Pro Max version starts at 1,199 USD for the 256 GB memory version.
iPhone 15 and 15 Plus
The two iPhone 15 and 15 Plus models can be considered a combination of the most outstanding features of the iPhone 14 versions launched last year.
The product is equipped with the Apple A16 Bionic chip like the previous generation, but promises to `use all day` thanks to increased battery capacity.
iPhone 15 costs from 799 USD, while 15 Plus costs from 899 USD.
The iPhone 15 and iPhone 15 Plus duo on the Apple stage.
Watch 9 and Watch Ultra 2
Apple’s two new watch models retain almost the same design from the previous generation, upgraded in configuration and features.
Both are equipped with the Apple S9 SiP chip, with a CPU with 5.6 billion transistors, a GPU 30% faster than the previous generation, and an integrated second-generation ultra wideband chip to improve positioning capabilities.
Watch 9 has upgraded the screen to a maximum brightness of 2,000 nits, double the previous Watch 8.
Watch Ultra 2 still uses titanium casing like the previous generation.
Two new watch models on the Apple stage.
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